32 Degrees

Costco Retail Packaging
T-Shirt Box & PDQ Display

Developed a complete retail packaging system for 32 Degrees products distributed through Costco, including the primary T-shirt packaging box and the large PDQ display box used in-store.

Responsibilities included photo retouching, visual layout design, structural alignment with Costco’s guidelines, design system creation, print-ready artwork production, and coordination with manufacturing vendors to ensure successful execution across all packaging components.

32 Degrees

Costco Taiwan Brand Page
Hero Banner Design

Designed the hero banner for the 32 Degrees brand page on the Costco Taiwan website.

Starting from raw model photography provided by the Advertising Department, I managed the full creative process, including photo retouching, visual composition, layout design, and final artwork production. The completed banner was delivered directly to the Costco team for implementation on their digital platform.

The goal was to create a clean, engaging hero visual that highlights key products while maintaining consistency with 32 Degrees’ brand identity and Costco’s digital guidelines.

KT
In-House Marketing Design

As an in-house designer for KT Corporation’s Store Marketing Team, one of South Korea’s largest telecom companies with over 2,300 retail locations nationwide, I created and managed visual assets for print, digital, and in-store use, producing brochures, flyers, website banners, and other marketing materials required by stores across the country.

Although most work was typically outsourced, I personally handled urgent design requests and fast-turnaround projects, ensuring that all stores received the materials they needed on time.

I also developed internal resources such as training booklets and staff guides, and directed seasonal store display concepts while coordinating with external vendors to deliver consistent, high-quality visual experiences across all locations.